Good looks don’t matter anymore!
Oh! We are talking about a website here. If you really want to get the most out of your website with traffic and leads, then you need to ensure that your website is SEO-friendly. One of the most overlooked aspects of business is the role that search engines play in its success. In this blog, we tell you about an SEO audit checklist and how you can use it to make sure that your website is SEO Friendly. First things first!
What is an SEO audit?
A site audit tool assesses a website’s search engine optimization (SEO) health comprehensively. An SEO audit tool aims to identify the aspects that may be hindering a website’s ability to rank well on search engines and develop a plan for addressing those issues to improve the site’s visibility and traffic.
It typically begins with a review of a website’s on-page SEO (i.e., the SEO elements that are within the website’s control). This will include things like the website’s title tags, meta descriptions, header tags, and other on-page SEO elements. The audit will then move on to assessing the website’s off-page SEO, which includes things like link popularity and social media signals etc.
Once the audit checklist is complete, the SEO specialist will provide a report with their findings and recommendations. The website owner can then use this information to make changes to their website to improve its SEO.
Why is it essential to have an SEO Audit?
Do you know 40% of visitors leave a website if it takes more than 3 seconds to load?
Gone are the days people patiently waited for Internet Explorer to load for minutes before they saw results. But today, quick, easy, straightforward results are the first reason someone can stay on your website. Now, there are several reasons why you should conduct a site audit.
First, a technical SEO audit can help you identify any issues preventing your website from ranking well on search engines. This can include issues such as a lack of keyword optimization, poor website structure, or technical errors slowing your website’s visibility on search engines. By identifying and addressing these issues, you can improve your website’s ranking on search engines, leading to more organic traffic and, ultimately, more customers and sales.
Second, an SEO audit can help you to stay up-to-date with the latest search engine optimization best practices. The world of SEO is constantly evolving, and it’s crucial to keep on top of the latest techniques and strategies to remain competitive. By conducting regular site audits, you can ensure that your website uses the most effective techniques and methods to maximize its performance.
Finally, a site audit tool can help you to track the progress of your SEO efforts over time. By regularly conducting SEO audits, you can monitor the success of your SEO efforts and make any necessary adjustments to improve your website’s visibility. This can help you to drive organic traffic and generate good business.
6-step SEO Audit Checklist
To prepare for an SEO audit, there are a few key steps you can take:
- Gather key information about your website, such as your domain name, the platform you use, and any analytics or tracking tools you have set up.
- Review your website’s content and structure to ensure it is organized clearly and logically and provides value to your visitors.
- Check your website’s technical SEO, metadata, loading speed, and mobile-friendliness.
- Analyze your website’s backlinks and link profile to ensure they are high-quality and relevant to your content.
- Conduct keyword research to identify the terms and phrases your target audience uses to search for information related to your business or industry.
- Review your website’s performance on search engines, including its ranking for targeted keywords and the amount of traffic it receives from organic search.
By taking these steps, you can ensure that your website is well-prepared for a site audit and can make any necessary improvements to boost its search engine visibility and performance.
How to Perform an SEO audit?
To conduct a basic SEO audit, you’ll need a few tools to help you check things like your website’s backlinks, keyword density, and more. A backlink checker like Moz’s Open Site Explorer can help you see where your site’s backlinks are coming from.
Keyword density checkers like Wordtracker can help you check how often your target keywords appear on your website.
If you want to get more details with your site audit, you can use Screaming Frog to check for broken links, duplicate content, and more. This can help you identify any areas where your website needs improvement.
Google Search Console and Google Analytics can help you with comprehensive ranking analysis. Overall, a technical SEO audit is a helpful way to see where your website stands regarding search engine optimization. By using a few tools, you can get a better idea of what areas need improvement so you can make the necessary changes.
Now, who can conduct an SEO audit?
Anyone can conduct an audit checklist, but it’s best to leave it to the professionals. A technical SEO audit is a complex process that involves analyzing a website’s architecture, content, links, and other factors to identify opportunities for improvement. A comprehensive site audit can be a time-consuming and expensive task, so it’s important to make sure you’re working with a qualified and experienced consultant. That said, worry not! The Wild Creek Studio has made a thorough checklist to help you get started.
Download the checklist
In the spirit of sharing, please download the checklist below. No need for any sign ups or emails. Just download it and modify it as you need. If you are re-sharing this, I would appreciate a mention.
