In 2017, Jimmy got a jerk on The Tonight Show by Jimmy Fallon when Sophia, the robot made with artificial intelligence, said – “I’m getting more laughs than you; maybe I should host the show! No wonder Jimmy felt a jab for his hosting job!
Furthermore, “I’m here to dominate humans, too!” – said Sophia making it clear that AI is here to take over the world through its indispensable support in our day-to-day lives. Among many sectors leaning towards artificial intelligence, AI in digital marketing has seen rumbling changes.
Mimicking humans is cool, but how insightfully are the decisions taken in favor of business and marketing? What are the other benefits of AI in digital marketing, and how will the future be? Wait no more! Let’s scroll.
Artificial Intelligence
An artificial intelligence (AI) system is an advanced technique capable of performing tasks that generally require human intelligence. The term refers to the creation of systems with characteristics of human intelligence that can comprehend, interpret, synthesize, derive patterns, or become familiar with experiences. Yes, the definition sounds intriguing. But how does it get along with the dynamics of digital marketing? Let’s explore!
The Connection Between AI and Digital Marketing
Digital marketing has transformed dramatically over the last five years. Marketing landscapes are becoming increasingly competitive and fragmented, making marketers encounter various challenges.
In such scenarios, how would one maintain relevance and sustainability, strengthen brand loyalty and retain customers?
That’s where AI and machine learning are instrumental in helping digital marketers be smarter and more effective. Today, AI and digital marketing are inextricably linked.
Since digital marketing activities allow us access to a wealth of data, artificial intelligence can help us interpret that information more effectively to formulate and implement more robust digital marketing strategies.
There are many ways AI can be used in digital marketing today, from implementing programmatic campaigns to AI-enabled customer experience management. From understanding customers to catering to their needs, from reasoning the data to providing insights and more.
For instance, just imagine how popular OTT platform Netflix is suggesting recommendations to make your watching experience more enriching? An AI works behind the scenes in the OTT business to make these things work via deep learning technology for personalized experiences.
Okay, that’s quite the jargon. Now, back to AI in digital marketing. Here are more ways AI is transforming this sector on a varied spectrum.
5 AI-driven Concepts That Have an Effect on Digital Marketing
In 2025, the global AI market is expected to reach $190.61 billion. A business can use artificial intelligence in two ways. AI forecasts product demand, builds customer profiles, manages ads, and the like on the backend. On the other hand, marketers can use AI to enhance customer satisfaction, leading to stronger brands and more sales. Here are the 5 AI-driven concepts creating ripples in digital marketing.
Chatbots
In an age of automation, bots have become ubiquitous, particularly in marketing. Chatbots are computer programs that enable a computer to converse with a user. And the best part is automation and bots are invaluable for managing processes and generating leads.
It is possible to program them to respond differently depending on user choice or requests. Users can ask a chatbot what services they want more information about, and the bot will either respond or direct them to better information based on their answers.
AI (artificial intelligence) powers advanced bots, but most chatbots have elaborate conversation trees and specific responses. The main criterion of chatbots is to never miss out on any customer’s needs. It takes care of all things, be it FAQs, helping them navigate through a product/service, assisting in making informed decisions, or marketing your products one-on-one, chatbots cover for you.
Predictive Marketing
As the name suggests, predictive marketing is the ability to estimate marketing success and prepare the business to ace the future. It estimates future trends by analyzing historical data using data mining, artificial intelligence, and machine learning. Best of all, AI will make it easier for marketers to do so more accurately.
A user’s online behavior is collected by AI every time they browse the internet, and patterns are derived based on the data. In addition to buying frequency, this data reveals the brand preferences of the user. Using AI, companies can better figure out what their customers want. You can predict your target customer’s purchasing behavior with it. It helps companies predict demand and supply, which allows them to manage their production plan.
Personalized online experiences
Are you interested in automating your digital marketing while still keeping it specific? Absolutely, you can. Personalization using AI is an excellent combination for high-grade customization. As businesses compete for clients, they can gain an advantage, boosting sales, and that too after a post-pandemic business setup. Marketers can automate pay-per-click (PPC) ads, conversion rates, display ads, search engine marketing (SEM), SEO, keyword research, and social media marketing (SMM). What? Are you not convinced?
- From the news headlines that flash on your mobile’s Google discover to the recommendations you receive on online shopping,
- From suggesting your type of TV shows/movies to receiving notifications on your awaiting cart,
- Suggesting the things you need to buy in your groceries to sending you WhatsApp notifications about “its grooming time.”
Your data is constantly on the marketers’ radar and so are the AI machines like Alexa and Google echo creepily throwing an ear on your conversations.
There’s no choice in this, really! You’re just a thought away from realizing the staunch foundation AI is creating in this realm. If that’s not how tailored your life has become, from Bigbasket recommendations in the morning to Nykaa sending nighttime skincare routine, we’re already missing the message – AI’s effect on digital marketing is broader, deeper, and more robust.
AI-Powered Content Creation
Content creation is a human job. Its creative essence that never dies, and it’s easy to differentiate a machine-made copy from the man-made one. But that’s just an emotional side of a writer pulling one part of a string to your ear. Some recent developments are happening faster on the science side of content, and it’s nothing but AI again.
Creating content now is not taking days and months. All you need to do is set the context, problem, and solution. Although it’s a hard truth to gulp, and our gut instinct denies it without a second thought, AI is making foolproof copies using solid research and data. Hubspot, Concurred, BrightEdge, Grammarly, and Jasper are a few content creating and strategizing AI-influenced tools that are making their markets lucrative for a wide range of creators.
Will it chuck the jobs of creative writers? For now, the answer remains a subtle no. That’s a long-term savior – the human touch.
Ad Targeting
A crucial part of targeted advertising is persuading your prospects. But how do you influence someone you don’t know? No doubt, digital advertising has significantly benefited from artificial intelligence. Platforms like Facebook, Google, and Instagram use targeted marketing as the best possible strategy. Users’ information is analyzed by these platforms, including age, gender, interests, and demographics, to show them the most relevant ads, improving their effectiveness.
Utilizing artificial intelligence can help you create virtual assistants, predict consumer segments, or design smarter approaches to provide personalized customer experiences. Data tailored to a specific market can help marketers predict whether buyers will be interested in purchasing before enticing them with a sale.
Thus, helping marketing professionals to anticipate trends, allocate budgets strategically, and tap the right markets. By doing so, businesses can reduce waste and ensure their digital advertising is effective.
What Does the Future Hold for Marketers?
Nothing wrong with a marketer finding their place uncertain in this paradigm shift. But, the good news is AI can create more jobs than we think it destroys. When the manual tasks are automated, like forecasting and customer segmentation, your focus will be more on dealing with real marketing challenges like strategizing the whole game. Being tech-savvy, learning, and unlearning with the changing marketing dynamics can help you stay abreast of the changes. Even more? Why not get in touch with Wild Creek, which handles all things digital marketing? Contact us today!
